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Review of evidence on consumer food related behaviours that impact on sustainability - EV0541

The research will assess critically and summarise evidence around two key objectives:

- What are the ‘hotspots’ (i.e. points of greatest environmental impact) along the food consumer journey?
- What mechanisms are available and most effective for influencing consumer behaviour at those hotspots?
The findings of this research will provide information to support the Green Food Project’s (GFP) debate about the role diet and consumption play in the sustainability of the food system. It will also feed into the wider work of the Global Food Security programme. The research will provide a platform for Defra and other stakeholders to understand how to effectively influence food-related consumer behaviours and will identify what further evidence is needed. It will enhance the value of the GFP's work by identifying where efforts to increase sustaianble food-behaviourss are best placed to focus on.

Project Documents
• EVID4 - Final project report : EVO541 Defra Food Related Behaviours Final Report   (2593k)
• EXE - Executive Summary : EVO541 Defra Food Behaviours Executive Summary   (372k)
Time-Scale and Cost
From: 2013

To: 2013

Cost: £70,581
Contractor / Funded Organisations
Best Foot Forward
Behaviour change              
Social Research              
Fields of Study
Sustainable Consumption and Production