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`Consumer expectations, understanding and potential buying behaviour in relation to `QUID`` - AN1131

Description
A survey to ascertain the extent to which consumers currently use label information on ingredients and for what purposes.
Objective
1. To ascertain the extent to which consumers currently use label information on ingredients and for what purposes. 2. To ascertain consumers' awareness use and understanding of quantitative ingredient declarations which are already on labels. 3. To discover the ingredients, or categories of ingredients which consumers normally associate with a range of foodstuffs and whether they would expect, want or use quantitative declarations. 4. To discover the ways in which consumers interpret pictorial representations in terms of the ingredients or categories of ingredients which they would normally expect to find in different foodstuffs and whether they would expect, want or use quantitative declarations. 5. To discover the extent to which consumers would expect, want or use quantitative declarations in relation to an ingredient or category of ingredient which is emphasised in words or by use of pictorial representation.
Time-Scale and Cost
From: 1996

To: 1996

Cost: £34,500
Contractor / Funded Organisations
Scottish Consumer Council
Keywords