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Examination of the commercial viability of food micromodel - FS0908

To conduct market research in the UK and overseas to allow KORDA to review the options for commercialisation. If it is decided that micromodel is commercially viable, KORDA will identify potential partners both in the UK and overseas to takeover the successful operation of micromodel from April 1994. This work will find the reasons for the virtual absence of fee paying enquires. There will be interviews using a questionaire approved by MAFF. A recommendation will be made on the most appropriate information system.
1. To conduct UK market research interviews. 2. To conduct overseas interviews 3. To suggest commercial options to MAFF 4. If commercially viable, to define and review the commercial options. 5. To submit a final report to MAFF
Time-Scale and Cost
From: 1993

To: 1993

Cost: £50,868
Contractor / Funded Organisations
Korda and Co Ltd