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Synthesis report on food related consumer behaviours - EV0510

This project synthesises the evidence on the factors driving consumer food behaviours and applies the findings in the context of individual behaviour change for sustainability. The aim is to provide an accurate, up-to-date picture of existing policy-relevant evidence on consumer behaviour and attitudes to food and environment in the UK. Food behaviour is very complex and requires an understanding of numerous different behaviours, throughout all phases of consumption from purchase through to disposal. The generic evidence base on food choice is vast and stresses factors interacting and impacting at individual, social, contextual and societal levels. Yet the evidence on the sustainability impacts of these behaviours and specifically on what the public’s role is in reducing these impacts is still emerging. The project will adopt a team approach, incorporating experienced reviewers alongside a ‘sounding board’ panel of experts, in order to produce clear recommendations for future approaches to pro-environmental food behaviours, for policy, communications and research audiences. In doing so, the project will integrate Defra-commissioned research with the wider evidence base and draw on work from related policy areas (most notably health) in identifying effective approaches to public engagement on food behaviours.
Project Documents
• Final Report : Defra Food Synthesis Review - Main Report - FINAL   (1725k)
• Executive Summary : Food Synthesis Review – Summary Report   (633k)
• Final Report - Annex : Food Synthesis Review – Annex A   (1186k)
• Final Report - Annex : Food Synthesis Review – Annex B   (181k)
Time-Scale and Cost
From: 2009

To: 2009

Cost: £79,470
Contractor / Funded Organisations
AD Research and Analysis Ltd
Behaviour change              
Social Research              
Fields of Study
Sustainable Consumption and Production