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Development of a Customer Satisfaction Guidebook for the Food and Drinks Industry - FT0342

Description
Although manufacturers, raw material suppliers and service providers within the food industry all understand the importance of customer satisfaction and loyality to their bottom line performance, an exploratory study carried out at Leatherhead in 2000 indicated a lack of understanding of the underlying drivers relevant to customer development.

With financial assistance from DEFRA, Leatherhead Food RA carried out a project with the aim of facilitating awareness and improvement of customer satisfaction practices within the food industry. This project has resulted in the publication of a guidebook to achieving customer satisfaction.
Project Documents
• Abstract : Development of a Customer Satisfaction Guidebook for the Food and Drinks Industry   (25k)
Time-Scale and Cost
From: 2000

To: 2002

Cost: £35,170
Contractor / Funded Organisations
Leatherhead Food International Ltd
Keywords
Food and Drink              
Food Chain              
Food Hygiene              
Food Ingredients              
Food manufacturing industry              
Food Quality              
Food Safety              
Nutrition              
Fields of Study
Resource Efficient and Resilient Food Chain