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A market survey of breakfast cereal products in the United Kingdom - AN1005

In order to obtain a comprehensive survey, IIS proposes to visit relevant stores in London, Yorkshire and Plymouth to ensure information is gathered on all available products. This will include a range of multiple retailers (Tesco, Sainsbury etc) as well as Morrisons, Netto and similar stores, Boots, independents and health food shops.

Telephone interviews will be undertaken with caterers.

A pack of each product identified will be purchased and forwarded (empty) to MAFF.

A range of product details, including ingredients, nutrition information and nutrient claims made on pack, will be gathered and presented in a final report.
Time-Scale and Cost
From: 1999

To: 1999

Cost: £3,850
Contractor / Funded Organisations
Mintel International Group Ltd