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Tuna Survey - Collection of Samples - AN1157

Description
To carry out market study to determine the range and type of tuna products available. Using this information, collect a representative sample of the tuna product market with a view to assessing the veracity of the label claims with respect to 'tuna'.
Objective
1. To determine the range and major products available within the retail tuna products market. 2. To collect a range of pre-packed tuna products, using the information from 1 above, from a wide geographical distribution to assess the veracity of the label claims to the species of fish present in the products.
Time-Scale and Cost
From: 1998

To: 1999

Cost: £20,000
Contractor / Funded Organisations
Mintel International Group Ltd
Keywords