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Elliciting and modelling consumers and experts perceptions of food related risks. - FS1837

To analyse the process by which individuals and groups of consumers and experts formulate their response perceived food related risks.
Phase I of the project will deal with specification of methodology and risk scenario definition. In the latter, realistic food related risk scenarios will be presented to respondents and their perception and attitudes to various attributes recorded. Each scenario will consists of a short statement to be read by the respondents. The output from this phase will be the collection of scenarios to be used in the data elicitation. This work will be done via an expert workshop consisting of the project team, MAFF officiers and external experts. Phase II involves the elicitation interveiws. Phase III will carry out inverse analysis of risk perception process using AI technique. Presentation of preliminary results will be made to MAFF and final report and summary will be carried out during this last phase.
Time-Scale and Cost
From: 1995

To: 1996

Cost: £77,279
Contractor / Funded Organisations
Intera Information Technologies Limited