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CROM (Cognitive Route Model of Perception of Food Risk) - FS1833

1.Producing a computational model of people's assessment of food-related risks, based on experimentally validated data. 2.Experimentally investigating people's risk assessment behaviour, using an approach based on dual process models and script theory. 3.Eliciting people's natural constructs and categories for food-related risks, using a range of knowledge elicitation methods. (See Annex 1 and Annex 2 for details).
Time-Scale and Cost
From: 1995

To: 1998

Cost: £160,883
Contractor / Funded Organisations
City University, London