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The Effect of Advertising on Children`s Food Choice - AN0916

The role that advertising plays in the choice of foods by children is the topic of that will be addressed in this critical review of the literature. The proposal has tried to integrate the ideas presented in both the original submissions of Dr Young andDr Hetherington. The issue falls into two parts. One is primarily concerned with the relationship between the child and advertising and will cover the child's understanding of advertising as part of the more general field of econimic socialization. The other release to the complex interplay between psychological, physiological and socio-cultural determinants of children's food habits.
1. To examine critically the literature investigating effects of advertising on children's eating behaviour and specifically their food choices. 2. To frame the above objective in terms of the wider arena of influences which shape and form children's food preferences, choices and intake. 3. To assess the ability of young children to discern messages received through advertising and to evaluate the extent to which this then influences actual food choices. 4. To outline specific areas of methodological weaknesses in the current literature. 5. To highlight areas for further investigation.
Time-Scale and Cost
From: 1994

To: 1994

Cost: £2,000
Contractor / Funded Organisations
University - Dundee