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Television and food choice. - AN0913
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Description
The project will comprise a study of the influence of
information in the mass media about food and nutrition on
children and young people, and the role of social context in
the determination of food choice. It will analyse the
extent and nature of food related content appearing in the
television programmes and advertisements, and will explore
the way in which this content is itself mediated by the
social context in which viewers receive it. The focus of the
research will be on the role of television as one among
many influences on food choice operating at the individual,
family and wider social levels. Television is chosen
because of its widespread use among the British population
and because of the large volume and variety of food-related
messages and images that it conveys. In studing the social
context of food choice the influence of social class, gender
differences and family dynamics will be taken into account. |
Objective
1. To measure the frequency of references to and appearances
of food in children's pea-time television output, including
the types of food depicted and taking positive and negative
images into account.
2. To examine the characteristics and behaviour of
characters in dramatic protrayals in relation to food and
the way food is employed in television narrative.
3. To draw comparisons between representations of food and
eating in advertisements and in programmes.
4. To examine claims for nutritional content in food
advertisements. |
Time-Scale and Cost
From:
1995
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To:
1997
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Cost: £70,349 |
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Contractor / Funded Organisations
University - Leicester |
Keywords
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