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Television and food choice. - AN0913

The project will comprise a study of the influence of information in the mass media about food and nutrition on children and young people, and the role of social context in the determination of food choice. It will analyse the extent and nature of food related content appearing in the television programmes and advertisements, and will explore the way in which this content is itself mediated by the social context in which viewers receive it. The focus of the research will be on the role of television as one among many influences on food choice operating at the individual, family and wider social levels. Television is chosen because of its widespread use among the British population and because of the large volume and variety of food-related messages and images that it conveys. In studing the social context of food choice the influence of social class, gender differences and family dynamics will be taken into account.
1. To measure the frequency of references to and appearances of food in children's pea-time television output, including the types of food depicted and taking positive and negative images into account. 2. To examine the characteristics and behaviour of characters in dramatic protrayals in relation to food and the way food is employed in television narrative. 3. To draw comparisons between representations of food and eating in advertisements and in programmes. 4. To examine claims for nutritional content in food advertisements.
Time-Scale and Cost
From: 1995

To: 1997

Cost: £70,349
Contractor / Funded Organisations
University - Leicester