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Increasing vegetable and fruit consumption. - AN0912

Recent reports set out imposing challenges for health and nutrition in Britain, and increases in vegetable and fruit consumption would greatly contribute to meeting several of the desired outcomes. Attainment of these goals will be largely based on the ability to change consumer behaviour;
1. To determine the attitudinal characteristics and perceived obstacles to increasing consumption of fruits and vegetables among selected population subgrouped by sex, social class, region and fruit and vegetable intakes. 2. To identify relationships amongst potential obstacles, measures of acceptability of dietary change, attitudinal characteristics and compliance among a population attempting to increase their fruit and vegetable consumption. 3. To characterise from total dietary intakes the nutritional implications of attempts to increase fruit and vegetable consumption, in relation to food selection and culinary practices. 4. To develop selected alternative strategies and carry out validation studies to assess their effectiveness and acceptability for enhancing fruit and vegetable consumption.
Time-Scale and Cost
From: 1994

To: 1996

Cost: £422,204
Contractor / Funded Organisations
IFR - Institute of Food Research (BBSRC)