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Defra Air Quality User Needs - AQ1035

Description
This report presents the findings from an exploratory and user-centred piece of research carried out to better understand who the audiences of air quality data and information are. The project also explored audiences’ needs in regard to information content and presentation style. The audiences identified for this piece of research were specialists and the general public (including those with health vulnerabilities and those low on the digital inclusion scale).

Findings from the research will help inform Defra, and other key stakeholders, of the best ways to disseminate air quality data and information to the general public and specialists users, which will support the development of future air quality communications.
Objective
The 2019 Clean Air Strategy (CAS), highlights that effective communication of health messages about air pollution, and actions that can be taken, are key in protecting the nation’s health and in improving air quality. This research was carried out to underpin best practices for effective delivery of air quality data/ information to the general public (including those with health vulnerabilities, as well as those low on the digital inclusion scale) and specialist users. Understanding what information is needed by the users of the system is key to delivering an effective air quality data/ information communication system.
Project Documents
• FRP - Final Report : Final report - Defra Air Quality User Needs   (4252k)
Time-Scale and Cost
From: 2019

To: 2020

Cost: £109,917
Contractor / Funded Organisations
Kantar UK Limited
Keywords
Air Quality              
Environment              
Pollution              
Fields of Study
Air Quality