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Improving the ethnic diversity of visitors to the UK's national landscapes - BE0180

Description
The aim of this project is to contribute to the development of plans outlined in the 25 Year Environment plan to connect more people to the environment to promote greater well-being and protect the environment for the next generation. In addition, this research will provide valuable evidence to support the Landscapes Review’s proposal for: New long-term programmes to increase the ethnic diversity of visitors. Recognising disparities in engagement with the environment, this project will collate existing evidence and generate new qualitative evidence exploring how the ethnic diversity of visitors to designated landscapes could be increased. This research will provide an opportunity to explore and learn from the ways BAME groups experience, utilise, and understand protected landscapes, and consider the lack of diversity in the environment sector itself. By considering facilitators and barriers to visiting protected landscapes, this research should identify practical suggestions for overcoming some of these barriers.
Objective
Objective 1: To undertake a short scoping phase and to discuss the project with key stakeholders.
This should include representatives from National Parks, AONBs and other users of the research (to be determined by the Tenderer and the Authority), to build in their expertise and finalise the priorities and approach.
The successful Tenderer will also need to link with the team undertaking the project the Authority is commissioning on Landscapes Review Proposal 8: A night under the stars in a national landscape for every child to ensure the projects are coordinated.
The Authority envisage the scoping phase will be completed approximately six weeks after contract award.

Objective 2: To review existing qualitative and quantitative evidence on BAME engagement with national landscapes, and initiatives to increase visits to and engagement with national landscapes among BAME groups.
This review should consider what makes specific initiatives successful (or not) and why. It could consider the role of geographical location, and how, and under what circumstances, people from BAME groups engage (or don’t) with national landscapes.

Objective 3: Collection of new qualitative data.
This is to obtain in depth insights on 3 or 4 ethnic minority groups and their experiences and understandings of national landscapes, including a consideration of key barriers and facilitators to engaging with them.
Tenderers should utilise findings of the scoping phase to identify key target groups and to identify knowledge gaps and determine the most useful approach to, and focus for, data collection.

Objective 4: To make suggestions for shorter and longer-term approaches to increasing BAME engagement with national landscapes.
This should draw on the scoping, evidence review and newly generated qualitative data, and make suggestions for good practice in increasing the diversity of visitors to national landscapes, including practical suggestions. These suggestions should consider the potential range of stakeholders that might utilise them, and therefore be at a range of scales.

Objective 5: To provide high quality research reports and other outputs that could be communicated to a range of stakeholders.
This includes stakeholders from Voluntary, Community, and Social Enterprise (VCSE) organisations, the environment sector, policy makers, and Local Authorities. Outputs could also be adapted to suit different audiences.
Time-Scale and Cost
From: 2021

To: 2022

Cost: £108,738
Contractor / Funded Organisations
National Centre For Social Research
Keywords
Biodiversity              
Environmental policy              
Evaluation              
Green Spaces              
Landscape              
Natural Environment              
Social Research              
Social Sciences