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RESEARCH INTO PACKAGING DESIGN TO REDUCE LITTER AND LITTERING - EQ0114

Description
The Litter Strategy for England states that ‘Our ambition is to be the first generation to leave the natural environment of England in a better state than it found it’ and commits us to ‘explore the ways in which packaging and packaging design can contribute to reducing litter’.
To help meet this commitment, the Department for Environment, Food and Rural Affairs (Defra) commissioned Keep Britain Tidy to explore the links between packaging design and litter, focusing on evidence emerging in the last 10 years. Keep Britain Tidy were also asked to make recommendations for packaging designers as to how they could reduce the likelihood of their packaging being littered and for the ACP (Advisory Committee on Packaging) to promulgate to industry and others.
This report contains their findings, which were informed by a literature review and workshop with designers.
Objective
To provide up to 10 recommendations that packaging designers should follow to reduce littering.

The ACP Litter Taskforce, set up to consider the role packaging design could play in reducing littering and littering behaviour, refer to the findings of this research in their Litter Taskforce report. Their report can be found at https://npwd.environment-agency.gov.uk/Public/GenericContent.aspx?CategoryId=595F40C2-76C4-49E3-8FC8-396CCDB77A9E
Project Documents
• FRP - Final Report : Packaging Design and Litter - FINAL   (1770k)
Time-Scale and Cost
From: 2018

To: 2018

Cost: £8,993
Contractor / Funded Organisations
Keep Britain Tidy
Keywords
Environment Litter              
Natural Resource Use              
Packaging              
Waste Management              
Fields of Study
Waste Management