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Supporting transition of the Monitor of Engagement with the Natural Environment (MENE) survey from face-to-face to online - BE0132

Description
The project aims to support decision-making on the possible transition of the MENE survey from the current face-to-face method of data collection to a largely online format and help ensure the survey meets future data requirements in a flexible, cost-effective manner.
Objective
Phase 1

• Review Defra/NE requirements from the new version of the survey, including the need to secure cost savings
• Review other surveys and evidence from the UK and internationally to identify innovations and good practice in survey methods that could be implemented in the new version of the survey
• Identify and examine particular methodological issues which need to be taken into account in the new survey, which may be particularly relevant when transitioning from face-to-face to a largely online format (including sampling and recruitment options, and the design of questions to elicit the precise location of visits to the natural environment, e.g., using online maps)
• Identify and develop the most appropriate overall methods for the new survey, including the core online component and any supplementary methods which could be used for particular demographic groups and/or question sub-sets
• Present initial findings and key options for further testing in an interim report and to the Defra/NE MENE Strategic Review Technical Project Team, to agree the focus for the next phase of work

Phase 2

• Undertake comprehensive testing of the new survey as agreed to ensure a robust approach, including cognitive testing of key question wording
• Assess differences in results obtained using face-to-face and new data collection methods, in order to understand differences between the existing and proposed new surveys, and maximise as far as possible the compatibility and comparability of the data
• Identify a preferred option and make recommendations for a draft methodology for the whole survey
Time-Scale and Cost
From: 2017

To: 2018

Cost: £197,910
Contractor / Funded Organisations
Kantar UK Limited
Keywords
Social Research