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Rural Tourism and Local Food and Drink - RE0279

Food and Drink plays a key role in the rural tourism sector and in the contribution it makes to the rural economy. Food and Drink functions both as a visitor attraction (e.g. food festivals, ‘country’ pubs and restaurants, production facilities) and as one of the primary ways in which visits to the countryside are converted into an economic contribution to a rural community. Food and drink is often a key factor in people choosing to visit the countryside.

The aim of this research project is to provide evidence on the economic impact on rural economies of a localised food and drink offer related to rural tourism. It will also produce an industry focused “state of the market” report that considers the current state of the market in relation to localised food and drink and where opportunities for the future exist.
The objectives of this research are to:

1. Review existing evidence on the economics of local food and drink to provide a clear evidence based statement on the economic benefits of supplying a more localised food and drink offer to the rural economy.

2. Provide an up to date review of the local food and drink market in rural tourism destinations.

4. Identify the issues, challenges and opportunities to increase localised food and drink offerings in rural tourism destinations.

5. Identify good practice and share learning gained from innovative businesses in the market place who are; (a) delivering localised food and drink offerings in rural tourism destinations or (b) helping to develop links with food and drink outlets to deliver localised produce.

5. Consider future policy interventions to boost localised food and drink in tourism destinations.
Project Documents
• FRP - Final Report : Rural tourism and local food and drink - Final incl exec summary   (912k)
• ANX - Annex : Rural tourism and local food and drink - Final report (annexes)   (5632k)
Time-Scale and Cost
From: 2014

To: 2015

Cost: £94,750
Contractor / Funded Organisations
Food and Drink              
Rural Development              
Fields of Study
Rural Affairs