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Honey bee health: mapping, analysis and improved understanding of stakeholders to help sustain honey bee health - PH0512

Description
This project will help to ensure the health and sustainability of the honeybee population by determining how best to communicate with bee health stakeholders on key issues. We will do this by systematically identifying and mapping relevant stakeholders, understanding their interactions, and analyzing their preferred means of accessing information and of sharing knowledge with each other. We will investigate the capacities, practices and drivers within each stakeholder group for maintaining good pest and disease control and assess their interest in and influence on bee health. This will inform the development of a stakeholder engagement strategy for bee health.
Objective
Aim: this project will help ensure the health and sustainability of the honeybee population by
determining how best to communicate with relevant stakeholders to improve bee health. This
will be done by identifying, segmenting and analyzing relationships between relevant
stakeholders, and better understanding their awareness, motivations and practices in relation
to maintaining good pest and disease control.
The research will meet the following objectives:
1. Review of available literature on: bee health stakeholders, research on working and
communicating with stakeholders in comparable areas, and evaluation of relevant
theory and methods that can inform the design and execution of stakeholder mapping in
this project and the design of a knowledge exchange and communications strategy for
bee health
2. Systematically analyse stakeholders‟ relative interest in and influence on bee health
issues, whilst gathering information about likely views of different groups, existing or
potential conflict between groups, and information about how best to approach/involve
hard-to-reach groups
3. Assess stakeholder awareness and knowledge of bee health, risks and related issues,
their beliefs, attitudes, motivations and activities in relation to bee health, and how best
to communicate with different types of stakeholder to influence bee health practices.
Consider the ways that knowledge is interpreted and framed by different groups to
support current beliefs and practices
4. Statistically analyse relationships between stakeholders to identify: those with similar or
different views about bee health and who access information in similar or different ways;
individuals and organisations with significant gatekeeping roles for transmission of
knowledge to support current beliefs and practices; and individuals and groups that are
well positioned to access knowledge and help on bee issues, and those who are
typically excluded or hard-to-reach
5. Produce knowledge exchange and communications materials to communicate key
messages from this research about how to most effectively communicate with and
influence different types of stakeholder to improve bee health
6. Produce a knowledge exchange and communications strategy and an associated
implementation plan to guide future work with stakeholders to improve bee health
Project Documents
• EVID4 - Final project report : PH0512 Final report Understanding Honeybee Health Stakeholders   (2398k)
Time-Scale and Cost
From: 2012

To: 2013

Cost: £122,208
Contractor / Funded Organisations
Birmingham City University
Keywords
Bee Health              
Fields of Study
Plant Health