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Working with intermediaries as facilitators of change to the way people live or consume - EV0535

Description
Concept

This project will explore whether large businesses can provide an effective channel for influencing the pro-environmental behaviours of their employees (or customers), which habits are most effectively embedded using Implementation Intentions and how easily and effectively this type of intervention can be incorporated into existing business practices.

Methodology

Two delivery platforms will be trialled. The first will provide employees with Implementation Intention support and an enhanced programme of engagement offering mutual support through a peer to peer learning environment. The second will provide the same format of Implementation Intention support but offering no further support in the workplace setting. This will involve producing individual implementation plans within the home setting.



Project Documents
• FRP - Final Report : Defra EV0535 Final Report Jan 2016   (1803k)
Time-Scale and Cost
From: 2012

To: 2013

Cost: £215,010
Contractor / Funded Organisations
The Social Marketing Practice Ltd
Keywords
Behaviour change              
Fields of Study
Sustainable Consumption and Production