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Testing innovative approaches for achieving pro-environmental behaviours: Older age groups (50 and over) - EV0522

Digital storytelling, conveyed through the use of short video clips, was used as a means to stimulate pro-environmental advocacy amongst the 50 plus age group, and explored the effectiveness of such advocacy. This action research set out two lines of inquiry to explore:

1. Whether digital storytelling could give voice to older people in a new and engaging way; and
2. The potential for the digital stories, when used in conjunction with a participative action research process, to build momentum for pro-environmental change within audience groups across communities and age groups.

At the heart of this research lie eight stories told by those across the 50 plus age spectrum; and a set of narratives – tales from the field – that paint a rich picture from a selection of the storytellers and audience groups. It shows that the use of digital storytelling provides a fresh medium for advocacy about pro-environmental change.
Project Documents
• FRP - Final Report : Defra EVO522 Digital Storytellers_Final Report   (4809k)
Time-Scale and Cost
From: 2010

To: 2012

Cost: £123,246
Contractor / Funded Organisations
University - Bath
Fields of Study
Sustainable Consumption and Production