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Testing innovative approaches for achieving pro-environmental behaviours: Older age groups (50 and over) - EV0522
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Description
Digital storytelling, conveyed through the use of short video clips, was used as a means to stimulate pro-environmental advocacy amongst the 50 plus age group, and explored the effectiveness of such advocacy. This action research set out two lines of inquiry to explore:
1. Whether digital storytelling could give voice to older people in a new and engaging way; and
2. The potential for the digital stories, when used in conjunction with a participative action research process, to build momentum for pro-environmental change within audience groups across communities and age groups.
At the heart of this research lie eight stories told by those across the 50 plus age spectrum; and a set of narratives – tales from the field – that paint a rich picture from a selection of the storytellers and audience groups. It shows that the use of digital storytelling provides a fresh medium for advocacy about pro-environmental change.
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Project Documents
• FRP - Final Report : Defra EVO522 Digital Storytellers_Final Report
(4809k)
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Time-Scale and Cost
From:
2010
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To:
2012
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Cost: £123,246 |
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Contractor / Funded Organisations
University - Bath |
Keywords
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Fields of Study
Sustainable Consumption and Production |