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Testing innovative approaches for achieving pro-environmental behaviours - Schools as Networks - EV0516

This project aims to test a variety of techniques for encouraging pro-environmental behaviour in schools in Peterborough. The findings from the research will provide evidence to support more widespread promotion of pro-environmental behaviours in schools in particular, and through social networks more generally.
Working in eight schools in the city – four primary and four secondary – the project will focus on promoting and encouraging textiles recycling, which has been identified as a ‘low uptake’ behaviour, with the potential to catalyse positive effects on wider pro-environmental behaviours.
In primary schools the project will work with both teachers and children, using a variety of curriculum-consistent interventions, to raise awareness of textiles recycling and to support the schools’ efforts to increase the volumes of textiles recycled by and through the school.
In secondary schools the project will build on the recent (at present unpublished) research to identify and engage with a selection of ‘catalytic individuals’. These individuals will be supported by the project team to persuade and inspire, around the issues of textiles recycling and pro-environmental behaviour, their school and their peers.
The impacts of these interventions will be assessed at the beginning (baseline) and end of two terms of interventions, using a variety of techniques – discussion groups (for teachers, young pupils), electronic questionnaires (older pupils) and postal questionnaires (families). Information on a wide range of attitudes and behaviours will be collected, with a focus on the manner in which information about the interventions diffuses through the various population groups. Results on claimed behaviour will be benchmarked, in particular, by measuring actual tonnages of textiles collected for recycling during the course of the study.
Time-Scale and Cost
From: 2009

To: 2010

Cost: £171,075
Contractor / Funded Organisations
Brook Lyndhurst, Dummy contractor for Misc Payments
Behaviour change              
Social Research              
Fields of Study
Sustainable Consumption and Production