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Testing innovative approaches for achieving Pro-Environmental behaviours - National Union of Students Services - EV0515

Description
This project, undertaken by the NUS, will assess the effectiveness of different approaches aimed at encouraging energy-efficient behavioural change amongst students living in halls of residence. The research will compare five different approaches aimed at encouraging energy efficiency in five universities. The research will explore the extent to which pro-environmental behaviours become embedded, by tracking students as they move from halls of residence to private accommodation.
The project will investigate the hypothesis that it is easier to get people to adopt pro-environmental behaviours if they are going through a lifestyle change. Within the behavioural-change literature, the habit discontinuity hypothesis (Verplanken et al., 2008) suggests that it is easier to get people to adopt pro-environmental behaviours if they are going through a lifestyle change. For the majority of students living in halls of residence, this is the first time they have moved away from home – a significant lifestyle change.
Electricity meter data will be analysed to establish the effect of each of the 5 approaches in reducing energy consumption. Focus groups and questionnaire surveys will be conducted with students. To investigate whether these changes become embedded, the project will conduct focus groups with the same participants once they have moved into private accommodation to see if the behaviours persist.
Project Documents
• FRP - Final Report : Defra EV0515 NUS Final Report Jan 2016 (3)   (2536k)
• ANX - Annex : Defra EV0515 NUS Final Report Appendices Jan 2016   (2417k)
Time-Scale and Cost
From: 2009

To: 2010

Cost: £126,602
Contractor / Funded Organisations
Dummy contractor for Misc Payments, NUS Services Ltd
Keywords
Behaviour change              
Cross-cutting              
Social Research              
Fields of Study
Sustainable Consumption and Production