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Tools in knowledge transfer and adoption of disease control among farmers - the effect of demonstration among pig farmers. - OZ0148

Description
The interface between social sciences and natural sciences is receiving increasing awareness because successful implementation of disease control measures in a population is an integral part of improving animal and public health. There is an increasing need for methodologies to assess the effect of different ways of encouraging implementation for policy makers to allow prioritization of resources towards the promotion tools and methods with largest probability of uptake. This project is pioneering into the policy/science interface using field data collected by experienced field veterinarians, expertise from industry collaboration to identify a relevant population and enhance participation rate and inter/national expertise in study design and interpretation of results, when combining social and natural sciences in the area of on-farm disease control.

Implementation of disease control on live-stock farms is a complicated process and the level of success is strongly influenced by the tools or strategies used to promote interventions and encourage uptake. Advertisement, information campaigns, champion schemes, rewards or additional benefits, subsidies/payment schemes, legislation and demonstration of success stories are commonly used tools for information dissemination. Some dissemination tools are used especially by commercial industries, but public money is also spent on knowledge transfer tools to promote good practice and encourage uptake of disease control measures, which benefit the public. To ensure best value for public money, the effectiveness and fitness-for-purpose of the different knowledge transfer tools need to be assessed in the target population, as relative effectiveness is likely to be strongly influenced by cultural values and underlying reasons for farming.

The project will evaluate the impact of established “demonstration farms” within the English pig industry to disseminate intent to control and influence implementation of disease control in pig herds. The study will run in parallel with an intervention study conducted by BPEX Ltd. to test the effect of a number of interventions to reduce Salmonella in slaughter-pigs. Farms with effective interventions have agreed to function as "demonstration farms" for other pig farmers and this project will assess the changes in levels of intent and implemented control in ‘close-contact- herds’ of the "demonstration farms" and a control group over time.

Objectives

1) To investigate the effect of using "demonstration farms" to encourage uptake of salmonella control by comparison of the level of intent and uptake in close contact farms compared to non-contact farms.
2) To capture attributes and motivators for pig farmers to volunteer to participate in BPEx's intervention studies, when compared to those of non-participation farms.
3) Identify intrinsic and extrinsic barriers that hinder uptake of Salmonella control practices and changes in the barriers over time.
4) To describe pig farmers' attitude to and perception of their role in Salmonella control and changes in these perceptions over time.
Objective
1) To investigate the effect of using “demonstration farms” on encouraging the uptake of Salmonella control by a comparison of the level of intent and uptake in close contact farms compared to non-contact farms.

2) To capture attributes and motivators for pig farmers to volunteer to participate in BPEX intervention studies compared to non-participating farms.

3) Identify intrinsic and extrinsic barriers that hinder uptake of Salmonella control practices and changes in the barriers over time.

4) To describe pig farmers’ attitudes to and perception of their role in Salmonella control and changes in these perceptions over time.

5) (In part two). To explore how an extrinsic factor (knowledge, skills and ability) can influence intrinsic factors, by identifying which sources of information are trusted and used, and assess knowledge on current research and available resources on pig diseases and Salmonella.
Project Documents
• EVID4 - Final project report : 20110330 SID5   (811k)
Time-Scale and Cost
From: 2008

To: 2011

Cost: £119,123
Contractor / Funded Organisations
Veterinary Laboratories Agency
Keywords
Behaviour change              
Disease Control              
Pigs              
Producer              
Salmonella              
Social Research              
Fields of Study
Animal Health