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Production of hedgerow DVD - BD2116

Description
Description

The Steering Group for the Biodiversity Action Plan (BAP) for hedgerows wishes to produce a film for land managers and their advisers which will promote good hedgerow management practices and increase understanding of the need for their active management and consequent environmental and agricultural benefits.

The DVD will be part of a suite of communication tools used by the Steering Group to help deliver the targets within the BAP. It will fill a gap in existing advice provision.

Timescale
Filming should commence no later than late September 2007 to ensure coverage of berry and nut crops on hedgerows (which are a key indicator or management).

Filming is expected to be completed by mid-January 2008 and the DVD should be complete and ready for copying and distribution by 31 January 2008.

Content
The running time should be approx 20 minutes.

The content of the DVD will be prepared by an independent consultant and hedgerow expert, Mr Nigel Adams, engaged directly by Natural England. The successful contractors will work closely with Mr Adams, and liaise on a regular basis with him.

The DVD should be informative and yet easily watched. The aim is to encourage good practice in hedgerow management in an engaging and straight forward manner, without being overly prescriptive. It will present different options for the main management techniques (planting, cutting and laying), with recommendations as to when each will be most appropriate. It will focus on the practical, and show poor practice as well as good. In essence, it will help farmers and others to “read” hedgerows so they can determine their most appropriate future management.

The audience for the DVD will be farmers and other landowners throughout the UK, and their advisers. It is hoped that it will be of particular help to those with agri-environment scheme agreements.

The tone of the DVD will be one of working together to achieve results that everyone wants to see in the countryside. It will recognise that hedgerows that are in good condition have benefits for animal and crop production as well as wildlife, the landscape and our historical heritage.

It will recognise the key role that farmers play in the management of the countryside to deliver wildlife and landscape benefits and the considerable resources they currently devote to the management of hedgerows. This will be placed within the context of the need for farms to be financially viable.

The production company will be expected to provide necessary introductory and explanatory voice-overs, in agreement with Nigel Adams, and to edit the film in close discussion with Mr Adams.

The production company may engage Mr Adams or any other person to present the film.

Archive footage is already available, free of charge, showing the flowering of hedgerows during the spring.

Graphics may be used to strengthen, or simplify, key messages.

Objective
Objective

To produce a film for land managers and their advisers which will promote good hedgerow management practices and increase understanding of the need for their active management and consequent environmental and agricultural benefits.
Time-Scale and Cost
From: 2007

To: 2008

Cost: £3,000
Contractor / Funded Organisations
Natural England
Keywords
Countryside              
Environmental Protection              
Hedgerows              
Land              
Fields of Study
Environmental Stewardship