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Pro-Environmental Behaviour: Risk, Innovation and Reward - EV02052
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Description
The principal aim of this research was to identify potential directions and options for research exploring innovation, demonstration and learning on ways to increase consumer take-up of sustainable consumption behaviours.
This research complements work undertaken by the Social Marketing Practice (reported as Innovative Approaches to Sustainable Consumption). This project focussed on understanding policy makers responses to innovation and challenging issues. Common objectives included:
• To develop recommendations from sound evidence on behaviour change, both thinking and practice, in SD and other fields;
• To include approaches and delivery models that are relatively untested so far in the UK, or in SCP;
• To take account of behaviour change innovation in other government backed programmes;
• To focus on the priority areas of homes, food, transport and tourism identified by the Sustainable Consumption Roundtable in I will if you will.
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Time-Scale and Cost
From:
2007
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To:
2007
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Cost: £25,169 |
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Contractor / Funded Organisations
Brook Lyndhurst |
Keywords
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Fields of Study
Sustainable Consumption and Production |