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Public understanding of sustainable finance and investment - EV02025

Description
The project will involve 14 group discussions to understand the public's views on sustainability and specifically sustainable finance. These will divided into groups with similar characteristics and from similar lifestages. Groups will range from those with simple financial products only (i.e. current accounts and credit cards) to more committed ethical activists, but ultimately will be based on Defra's audience segmentation.

Two weeks after these groups, there will be 24 follow-on in-depth interviews with group participants via telephone. These will involve further one-to-one discussion in a real life situation once people have had to opportunity to digest the idea of sustainable finance and perhaps discuss the subject with their peers.
Project Documents
• Final Report : Public understanding of sustainable finance and investment   (620k)
Time-Scale and Cost
From: 2007

To: 2007

Cost: £54,150
Contractor / Funded Organisations
Ipsos-Mori
Keywords
Behaviour change              
Consumer              
Social Research              
Fields of Study
Sustainable Consumption and Production