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Choice Matters - SD14008

The project will explore how to make sustainability an automatic and primary part of producer and consumer choice, rather than a self-satisfying added extra. The overall assumptions and objectives are: (i) that behaviour change can precede attitude change and (ii) identity processes, social influences and social cohesion processes can all play a significant part in encouraging sustainable behaviour.

The team will be looking at three approaches:
(a) Restricting choice, constraining freedom;
(b) Social networks; and
(c) Affective responses.
Project Documents
• Final Report : Choice Matters: Alternative Approaches to Encourage Sustainable Consumption and Production   (314k)
• Information Leaflet : Practical Guide Number 5 - Understanding Choice   (96k)
Time-Scale and Cost
From: 2005

To: 2006

Cost: £21,775
Contractor / Funded Organisations
University - Surrey
Behaviour change              
Social Research