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Applying theories of behavioural change: using innovative techniques within the context of specific lifestyle groups - SD14005

Description
This research aims to apply theories of behavioural change using innovative techniques within the context of specific lifestyle groups. It will use a brand marketing approach to demonstrate how a model of environmental behaviour can be used to develop policies for change. There are three objectives:

1. To demonstrate the use of an innovative model of environmental behaviour to establish the major influences on specific types of environmental behaviour for particular lifestyle groups;

2. To test the potential impact of a range of branding-related policy measures on these lifestyle groups in a group setting, based on the results from objective 1;

3. To use a novel evaluative framework to both assess and to amend policy for behavioural change.
Project Documents
• Final Report : Promoting sustainable lifestyles: a social marketing approach   (273k)
• Information Leaflet : Practical Guide Number 2 - Targeting Specific Lifestyle Groups   (88k)
• Technical Report : Promoting sustainable lifestyles: a social marketing approach   (2785k)
Time-Scale and Cost
From: 2005

To: 2006

Cost: £21,000
Contractor / Funded Organisations
University - Exeter
Keywords
Behaviour change              
Consumer              
Social Research              
Sustainable Development