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Applying theories of behavioural change: using innovative techniques within the context of specific lifestyle groups - SD14005
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Description
This research aims to apply theories of behavioural change using innovative techniques within the context of specific lifestyle groups. It will use a brand marketing approach to demonstrate how a model of environmental behaviour can be used to develop policies for change. There are three objectives:
1. To demonstrate the use of an innovative model of environmental behaviour to establish the major influences on specific types of environmental behaviour for particular lifestyle groups;
2. To test the potential impact of a range of branding-related policy measures on these lifestyle groups in a group setting, based on the results from objective 1;
3. To use a novel evaluative framework to both assess and to amend policy for behavioural change. |
Project Documents
• Final Report : Promoting sustainable lifestyles: a social marketing approach
(273k)
• Information Leaflet : Practical Guide Number 2 - Targeting Specific Lifestyle Groups
(88k)
• Technical Report : Promoting sustainable lifestyles: a social marketing approach
(2785k)
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Time-Scale and Cost
From:
2005
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To:
2006
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Cost: £21,000 |
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Contractor / Funded Organisations
University - Exeter |
Keywords
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