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Influencing behaviours and assessing success in relation to enhancing sustainability at farm level - SD14004

This project seeks to enhance understanding of the heterogeneity of farm households and review evidence on the likely impacts of this heterogeneity on environmental learning and behaviour and the uptake of measures to support farm adjustment towards greater environmental sustainability.

At the core of a more sustainable farming industry are farmers who are better custodians of the environment, more responsive to the needs of the market and sufficiently skilled in finding and using appropriate advice on which to base sound business decisions. The focus of this project is on the social determinants of the environmental sustainability of different styles of farming.

This proposal addresses this issue through an examination of two key strands of thinking in European social science: the farming styles research, which has evolved in the Netherlands, where associated constructivist approaches have been widely used to better understand farmer learning and behaviour, and in France, in the social theorising of Pierre Bordieu in relation to the concept of Habitus.
Project Documents
• Final Report : Habitus and style of farming in explaining the adoption of environmental sustainability enhancing behaviour   (312k)
• Information Leaflet : Practical Guide Number 7 - Enhancing Sustainability at Farm Level   (95k)
Time-Scale and Cost
From: 2005

To: 2006

Cost: £18,900
Contractor / Funded Organisations
University of Gloucestershire
Behaviour change              
Social Research              
Sustainable Development              
Sustainable Farming and Food              
Sustainable Production