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Assessing livestock farmers’ attitudes towards consequential loss insurance - LS1622

Description
The research will provide qualitative assessments and quantitative measurements of the attitudes of livestock farmers towards the purchasing of insurance against consequential loss as a result of livestock disease outbreaks. Comparisons will be made between livestock and potato farmers. These will be used to identify cognitive barriers and drivers towards the purchase of such insurance. The findings will inform discussions between Defra and the insurance industry on the potential of introducing new insurance products and will provide guidelines on how the benefits of insuring against consequential loss might be promoted among livestock farmers
Objective
The research will:
(1) determine livestock farmers’ attitudes towards the taking out of consequential loss insurance, using a methodology based on the Theory of Reasoned Action (TORA)
(2) identify cognitive barriers and drivers towards insuring against consequential loss
(3) suggest elements of a communication strategy to enable livestock farmers to make informed decisions about buying appropriate insurance products covering consequential loss
(4) provide comparative data from farmers within the arable sector facing the risk of consequential loss from disease outbreaks.
Project Documents
• Final Report : Assessing livestock farmers’ attitudes towards consequential loss insurance   (273k)
• Executive Summary : Assessing livestock farmers’ attitudes towards consequential loss insurance   (141k)
Time-Scale and Cost
From: 2004

To: 2004

Cost: £49,041
Contractor / Funded Organisations
University - Reading
Keywords
Animal Production              
Disease Control              
Farming              
Livestock Farming              
Rural Communities              
Sustainable Production              
Fields of Study
Livestock